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Hustle Spotlight: Building a Business Without Begging for Respect.

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Owning a business in Nigeria? Not for the faint of heart. Factor in economic instability, fluctuating costs, and the everyday chaos, and you’ve got yourself a recipe for stress. Unless you’re someone like Eniola.

Meet the mastermind behind NIOLUXE; a vibrant brand known for beaded accessories, engraved jewelry, and curated gift boxes with intentional flair.

But NIOLUXE didn’t always start out luxe.


Image from Pinterest 

Eniola’s hustle journey kicked off under the name “Beaded by Enny”, crafting intricate handmade bags and jewelry. But as the economy shifted and profit margins for beaded pieces started to shrink, she knew it was time for a pivot.

“I really just wasn’t feeling it anymore,” she admitted.

Beading was time-consuming and, frankly, wasn’t bringing in the kind of money to match the effort. So she diversified by leaning into products that could be created faster and scaled more easily.

Then came NIOLUXE.

Navigating Customers, With Boundaries

Over two years in the game, Eniola has seen it all, especially when it comes to customer behaviour. But one thing is clear:

“I understand that I’m offering value, so I don’t let any customer talk to me anyhow.”

Period. We love a business owner who knows her worth.

While “the customer is always right” might be the unofficial rule of retail, respectfully, some customers dey craze.

What Keeps Her Going?

Money, cute clothes, food and the finer things in life

Fair. If you’re going to work this hard, why not enjoy the benefits?

Her Golden Rule?

Patience.

From juggling odd requests to handling order mix-ups and delivery wahala, Eniola has learned that keeping her cool is key.

And for fellow entrepreneurs, her advice is gold:

“Some business owners treat customers like mini gods — like the money they’re paying us is for charity. I know I give value, and I act like it. I don’t carry myself in a way that allows disrespect.”

The bottom line is, running a business is a two-way street. Whether you’re selling or buying, mutual respect makes the hustle worth it. Life is hard enough, why make it harder?

Money may make the world go round, but respect? That’s what keeps it from spinning off its axis.

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  1. AnonymousJuly 11, 2025

    Some customers do craze honestly

    ReplyDelete

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